Our Senior Team
Want to work with a team where every member has been in technology PR and marketing for 20 years or more? Meet our experienced team based throughout the US and Canada.
FOUNDER & PRESIDENT
Elena began her career at leading technology PR agencies in San Francisco and London, UK, and now
calls Vancouver home. With two decades of brand building experience, she is a passionate publicist who has worked with numerous clients from Autodesk to Xantrex – start-ups as well as billion dollar technology companies. Elena has been named twice in a Forbes list: for “25 Most Influential Women Tweeting on Entrepreneurship” and for “20 Women for Entrepreneurs to follow on Twitter”. Elena’s do-it-yourself blog PR in Your Pajamas is often cited by media and bloggers as a must-read resource.
Based in the heart of Silicon Valley, Liz (formerly Liz Martin) is a 20-year marketing communications veteran, well-known for her energy and creative take on all outreach programs for both B2B and B2C technology clients. Over the years, she has built a wealth of personal relationships with media pundits and industry influencers that have become a key element in the successful execution of PR programs for clients. Liz is also an occasional blogger for PR in Your Pajamas where she recommends #FollowFriday worthy media personalities on Twitter.
ACCOUNT STRATEGIST & INFLUENCER RELATIONS
Based in Silicon Valley, Susie has more than 26 years experience in high technology and consumer public relations. She has worked in both corporate and agency environments supporting Fortune 500 companies and start-ups in all industries. Current and past clients include Cisco, Apple, Sun Microsystems, Liquid Robotics and Intel Corporation in business-to-business and consumer marketing; implementing external and internal communications programs globally. Susie develops strategic messages and positioning for her clients, which help to meet overall business objectives and positively impact a bottom line.
MEDIA RELATIONS & PR WRITING
Kevin has worked in high tech PR for almost 20 years. He specializes in strategy, messaging and media relations, helping to secure coverage in trade, business and national online, print and broadcast media. Based in the US East Coast, Kevin works closely with company executives at all levels to uncover, craft and share stories that capitalize on the strengths of the company, their people, products and services.
MEDIA RELATIONS, CUSTOMER REFERENCE MARKETING
Julie has nearly two decades of high technology public relations experience including media relations, account management, customer reference marketing, and writing. With a reputation for delivering strategic, results-oriented, PR and customer reference marketing programs, Julie has worked with some of the most successful technology companies in the industry including Adobe, Corel, Fujitsu, NetApp, Sun, Sony, as well as numerous start ups.
CONTENT MARKETING & WRITING
Heather has almost two decades of experience in marketing products and services for high-tech and biotech companies. She directs her energy and creativity to leading technology-based companies through corporate branding and positioning, producing interactive software demos, white papers, web sites, brochures, press releases, annual reports, ebooks and much more.
Find out what we do and what kinds of technology companies we work with.
I appreciated Elena’s attention to detail, media training tips and ability to communicate a story succinctly, in a way that resonated with key business media influencers.
Channel Manager, Quickmobile
Elena and her team really know how to guide us and continually challenge us to uncover our stories and tell them in a way that influencers love.
Corporate Affairs, Eight Solutions
Elena’s knowledge about publicity, media relations and social media is amazing. I wouldn't hesitate to recommend Cross Border for any company.