Testimonials

Results? We’ll Let Our Clients and Media Do The Talking.

In 14 years we’ve worked with startup to billion dollar tech companies – from Autodesk to Xantrex.  Here are a few testimonials from past and present Technology PR consulting clients and some media.

What Media Are Saying:

“Elena, you have a firm grasp on what makes an easy sell for a story–and exactly the kinds of people journalists are looking for.  Are you sure you haven’t worked in a newsroom?”

Mark Joyella
5-time Emmy Award winning reporter, TV anchor in Miami and New York and digital producer for CNN

 

“…the “go-to” gal when it comes to getting your message out. As a TV journalist who deals with PR types constantly, few are as personable, efficient and succinct as Verlee. Her energy is contagious and a joy to work with.”


Lizzie Bermudez
San Francisco anchor and reporter for “7Live” on ABC-TV

 

“I always enjoy hearing from Cross Border PR. Jackie has a finger on the pulse of the technology community in Vancouver and always provides me with great contacts and ideas – whether they are her clients or not! Cross Border is a true source that I rely on for newsworthy stories.”

Len Catling
Assignment Desk, CTV News

 

“Elena is relentless about introducing me to great people who have been guests on my show. She is a trusted resource and a connector extraordinaire.  She understands exactly what I am looking for.”

David Siteman Garland
Host of ABC-TV (St. Louis) “The Rise to The Top” and a web TV show that attracts a viewership of 100,000 entrepreneurs

 

On Twitter to Elena Verlee: “Cheers to my favorite PR types…you are clearly a brand building badass.”

Amy Cosper
Editor in Chief, Entrepreneur Magazine

 

What Clients Are Saying:

“In the last 10 years, our partnership with Cross Border Communications has been extremely valuable to us. If you seek a PR agency that will be a significant key player in your company’s growth and marketing efforts, Cross Border is definitely the group to work with.”

Aabid Husain, VP Sales & Marketing, Dongbu HiTek

 

“Having received many PR proposals in the past, none had nearly the depth of expertise that Cross Border presented. In just one month their approach and results have delivered on the comprehensive plan that they put forth. I highly recommend this team.”

Jay Giraud, CEO, Rapid Electric Vehicles

 

“I’ve worked with several PR firms in the past, and Cross Border surpassed my expectations with the level of strategic advice and tactical support that they provided. Elena and her team were tenacious in achieving results and their high-level business and technology media contacts were impressive. A very professional, creative and likable team to work with.”
Steve Hnatiuk, Venture Capitalist and Chair, Canada’s Venture Capital & Private Equity Association (CVCA) 2011 Annual Conference

 

“Cross Border immediately increased our visibility and organic search rankings. They are not just a PR firm – they helped us establish our blog, maximize our newsletter and generate inbound sales leads. They are an invaluable extension of our marketing team. The bottom line: Cross Border achieves results and they are a dynamic, easy, creative and fun team to work with.”

Patrick Payne, CEO, Quickmobile

 

“Cross Border Communications represents a new standard in professional service in connection with the implementation of a PR and marketing program. Unmatched! Cross Border implemented a startup full-feature marketing communication, trade show and identity presence in just a few weeks with great success!”

John Heibel, CEO, Glen Canyon Corporation

 

“We were delighted with the results that Cross Border PR delivered, all goals were met and in fact exceeded. They enabled us to establish key relationships with both regional publications and international publications, and still managed to stay one step ahead with our PR needs. They were also an absolute pleasure to work with.”
Amy Davies, CIX – Canadian Innovation Exchange, Canada’s Top 20 (2011)

 

“Working with Jackie and the Cross Border team – I am amazed at the level of professionalism and polish they provide to our company. Jackie is the first person I turn to for strategic communications advice and I lean on the Cross Border team for inside information on how the media works, what we can expect as a company in “stealth mode”, and how to position ourselves with key partners in the media as we forge ahead.”

 

Chris Boothroyd, CEO, Gamestring

 

“As a seasoned marketer, I found working with Cross Border very impressive as they were able to not only articulate specific goals – but meet and exceed those targets. Elena and Jackie were a pleasure to work with and have valuable connections that helped to get our story out to the right audience! ”

Murray Smith, Director of Marketing, Wavefront

 

“Cross Border is not just our PR firm – we consider them an important business partner in helping us meet our company goals. The high level of responsiveness, tactical expertise and strategic consulting they provide us have been very valuable in fostering relationships with our key audiences.”

Melody Craigmyle, Former VP Marketing, Avatech Solutions
(Avatech, acquired in 2010 by IMAGINiT/RAND, has been our client for 10 years now.)

 

“The Cross Border team did an excellent job for our company. We were in a time critical situation and Elena stepped in and provided the leadership and strategy we needed to get results. Elena worked tirelessly with her team on driving PR results for us and as a result we managed to secure significant media coverage. Elena: responsive, smart, strategic, no nonsense and conscientious. Would highly recommend working with Cross Border.”


Julie Selby, Marketing Director, Dreambank

 

“At Pocketop, Cross Border got us coverage in most major US Tech magazines and a selection of top US dailies as well as attention from all major industry analysts and product review groups. We were amazed that they could achieve those results on such a limited budget. I would retain them again in a heartbeat.”

David Ferguson, Former VP Marketing, Pocketop

 

Reactions to our Small Business Training Programs:

“As a company that specializes in marketing programs it was refreshing to know we still have many things we can learn, and Cross Border PR was our teacher. We were not only incredibly impressed by their knowledge but also the way they presented the information and the resources they provided. One of the best parts about working with Cross Border PR is that they truly work as a partner with us…I have already strongly recommended them to a number of my business colleagues.”

David Nichols, Co-Founder, Inventa

 

“The audience absolutely loved it. Elena’s presentation was polished and powerful yet came across very sincere and genuine. The feedback from that training stands out as some of the best we’ve received to date.”


Sean Malarkey, Training Programs, Hootsuite University

 

“The initial session with Elena was remarkable. I suddenly became aware of the significant impact social media could have on our companies. Social media was the perfect tool to connect to the world about our educational services and how these services could help the children. It was also the perfect vehicle to share knowledge in education and neuroscience, which was our specialty. In only three months I developed a following of 1,300 people from around the world on Twitter sharing knowledge in neuroscience, learning disabilities and education. All our parents who have children attending our schools are very appreciative of the information we share on our social media profiles. Our ability to reach more and more people grows daily. I am extremely grateful to Elena Verlee. What a remarkable individual that is truly changing the world of business.”


Howard Eaton, Founder, Eaton Arrowsmith Schools

 

“Our Company, Flexible Solutions, contracted Cross Border PR to educate 4 executives on traditional and social networking public relations techniques. We were completely impressed. All of us had experience in many facets of PR and two had actively worked in the social internet arena, but the way Cross Border PR ties the subject together into a program that makes sense and can be implemented immediately was a revelation. Whether you use the skills you gain to improve your internal PR or to decide that you want Cross Border to build your PR presence; you will enjoy your time with the professional instructors of Cross Border and learn about how properly executed PR can improve your business.”

Dan O’Brien, CEO, Flexible Solutions International

 

“A 10 out of 10. Elena provides simply the most comprehensive, understandable and useful overview of public relations I’ve seen. I can’t wait to hear more.”

Daniel Purdy, Associate Director MBA Programs, Western Washington University

 

“Perhaps like many CEO’s, I found the whole area of PR and social media quite daunting. I knew we should be doing more of it, and I had younger members of our team eager to take it on – but I felt I should really understand it myself first and get the strategy right. 
Elena’s course did that for me – making it all comprehensible and easy.
 Elena clearly has a gift – not just for PR and social media – but for teaching. She’s so easy to listen to and so clear – I have no hesitation in highly recommending her and her course.”


John Parker, CEO, Fresh Tracks Canada

 

“Many people feel overwhelmed by the thought of working to get PR, not realizing how essential it is to grow a successful business. Elena takes the work out of this task, making it easy, fun and accessible to anyone. By providing clear steps, multi-tasking entrepreneurs will be able to tackle PR with confidence.”

Jill Earthy, CEO, Forum for Women Entrepreneurs

 

“Elena takes the mystery out of social media, and brings a fresh, practical perspective to developing and implementing a social media strategy. She understands how to effectively bridge and build an integrated strategy with both offline and online tactics, leveraging her years of experience in “traditional” PR and marketing. Elena’s help was immediately beneficial to our business and management team.”


Sang Mah, Director R & D, Farm Boy Fine Arts

 

“Elena’s in-house training was inspiring and professionally presented. The course materials were thoughtfully prepared and easy to follow. Our staff now have both the tools and the motivation to get great PR for us, and we have already seen results!”

Madeleine Shaw, Co-Founder, Lunapads

 

‘“Elena is a seasoned PR professional who truly cares about results for her small business clients. Her knowledge and ability to communicate PR strategies and tactics is impressive and well-worth listening to.”

Paddi Rice, President, Executive Search Dating

 

 

If you’d like a full list of our past and present clients, or to speak to a client reference ask us.

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