https://www.crossborderpr.com/home-mentor daily 1.0 2025-05-12 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538712977989-Q6JXNRARGSRE73T59GSH/Orchestra.jpg Home - ORCHESTRATED CAMPAIGNS Let us maximize your impact with integrated marketing https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538604800482-WEOXCPEETA8RXVDYR1JT/Cross-Border-PR-Website-Images.jpg Home - AMPLIFY YOUR STORY With a paid, earned, shared and owned media strategy https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1539325480116-FVHPAP9RHP32OGWRAWAL/Hearts.jpg Home - STORIES WE LOVE TO TELL Funding and Growth Executive Thought Leadership Content for Lead Generation Visual Storytelling https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538606679183-HTS6JJ6J4BGU1SO02EIB/Clients.jpg Home - Clients We Love https://images.squarespace-cdn.com/content/v1/5797de498419c2b3b97221ba/1473710561160-VDU4A8DUOP2HHNWSWQJN/solid-ecae6b-2500x1667.jpg Home - Latest News Read our Blog → https://www.crossborderpr.com/annual-report-mentor daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1526232856840-BEFVRCGZ9LO82N0ZD0QM/clientlove.jpeg Annual Report https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1526233197060-UD463N02Z0OIIOWU8DSH/BuildDirect-1-150x150.jpg Annual Report - Results? We’ll Let Our Clients and Media Do The Talking   https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1526232999072-XNU5LJ61GCEZKQ7IXSM0/cvca-150x150.jpg Annual Report Test Test https://images.squarespace-cdn.com/content/v1/5797de498419c2b3b97221ba/1473700599108-USBOQA8JYVRAQKFNRVQV/annual-report-p1423939271-6-2500x1667.jpg Annual Report - 52% Female Students DESCRIPTION TEXT. MORBI TRISTIQUE SENECTUS ET NETUS ET MALESUADA FAMES PELLENTESQUE https://www.crossborderpr.com/contact daily 0.75 2019-12-16 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1539327032607-HMGYADBHUGVTNLZQED55/Yellow.jpg Contact - It’s not always Black and White Got questions? Let’s chat on Zoom. https://www.crossborderpr.com/our-team daily 0.75 2024-08-08 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538713413032-AS2D11HJQ11VRH6IGI35/Team.jpg Team https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1617269467384-67XWFYXUDEVWIQFNW5BW/03.jpg Team - Liz Estrella-Basilio STRATEGIC COMMUNICATIONS CONSULTANT Liz was Managing Partner for many of Cross Border Communication's Silicon Valley clients from 2001 through 2016, overseeing PR programs, content production, and account direction and management. Her love for story telling for high tech start-ups earned successful coverage among top-tier publications throughout the years. Today, Liz serves as a senior consultant for ad hoc projects requiring messaging wisdom and technical interpretation for targeted audiences. Prior to joining Cross Border, Liz was a successful Media and Analyst Relations manager, as well as Communications and Events manager to various high tech startups and giants. She is based in San Jose, California. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538608207934-KUCHL7O0IWMSTF4Y97OZ/Susie-Reeves-249x300.jpg Team - Susie Reeves MARKETING DIRECTOR Based in Silicon Valley, Susie brings more than 30 years of experience in all areas of high-tech communications and has worked with Cross Border Communications clients for over a decade. Her technology marketing experience spans both domestic and international areas, providing clients a complete range of services such as strategic corporate positioning, successful company and product launches, business and trade press tours, and effective event and project management. Susie has provided marketing solutions to leading Silicon Valley companies--including Sun Microsystems, Apple Computer, Silicon Graphics, Quantum Corporation and Intel Corporation. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538608238154-W63HIVW4WZ0STMG9D90Z/Julie.jpg Team - Julie Galla PUBLIC RELATIONS DIRECTOR Julie Galla has 20+ years of tech industry public relations experience, including media and analyst relations, account management, customer reference, and thought leadership programs. Based in Vancouver, Julie has worked with both leading Canadian and US-based clients. Over the course of her career, Julie has been responsible for the planning and implementation of full-service public relations and customer reference programs for a host of leading technology companies and early-stage startups including Adobe, Cockroach Labs, Nervana Systems, NetApp, Union Metrics and Visier. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538608186239-ULDZSF8TLPBYDSGOO6H6/Elena.jpg Team - Elena Verlee FOUNDER AND PRESIDENT With almost three decades of international marketing and PR experience, Elena began her career at top technology marketing agencies in San Francisco and London, UK. She has represented start-ups as well as billion dollar technology companies and venture capital firms. Elena often works with clients as their interim or fractional CMO, bringing a trusted team who work cohesively to implement branding, content, PR, social media, lead and demand gen campaigns, SEO and ad strategies, events and more. An entrepreneur herself, Elena has sold a family automotive business and two e-commerce businesses, most recently in 2017. Elena authored an award-winning blog for 7 years (which she retired in 2018). The blog was recognized by AdWeek, PR Web, Cision, Meltwater, Marketwired and many others as a "top PR and marketing blog" to read. To nail your next media interview, check out her infographic published in Huffington Post and Entrepreneur Magazine. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1617079665313-56CUU6AWLMKFALXVIAO7/07.jpg Team - Dedet Panabi CONTENT MARKETING STRATEGIST Dedet started writing for newspapers when she was 16 – a summer job that turned into a 30-year career in Storytelling. She was a print journalist and a magazine editor-in-chief for over a decade, and made the shift to advertising and digital. It was a new platform but the same challenge: telling stories that make people think, feel, act, and remember. She combines a journalistic approach with new technology and consumer data to create multi-platform storytelling through video, audio, infographics, social media posts, ebooks, and more. She has worked with Cross Border Communications for the last 5 years, on clients such as Elastic Path Software, BuildDirect, Mintent Software, Urthecast and Control Concepts Inc. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1616170683676-EL8QTROL2ENYND4V35UY/04-1.jpg Team - Josiah Jost BRANDING AND IDENTITY DESIGNER Josiah is an award-winning branding and identity designer who has been published in multiple design books. He specializes in listening to a client’s story and translating their story into art that evokes emotion. Based out of Alberta, Canada, he’s worked with passionate young start-ups to household brand names like The History Channel, US Army, and Weston. Josiah has worked with Cross Border clients since 2011 providing logo, style guides, website design, infographics, and other visual marketing assets for a variety of industries including satellite and space technologies, SaaS and e-commerce companies. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1617269512381-8C6XWA6GC6NIVQ1YPRD3/profile.jpg Team - Sachin Chougule WEBSITE DEVELOPER With a decade of experience in the IT sector, Sachin started his career as a PHP programmer and is now an expert in all aspects of WordPress website creation, including plug-ins and implementation. He has a strong track record in website management and development, and is skilled in creating engaging and interactive websites. Sachin is detail-oriented and knowledgeable in various programming languages. He has a good understanding of front-end technologies, including HTML5, CSS3, Angular, Ajax, JavaScript, jQuery and backend technologies like PHP and node.js. https://www.crossborderpr.com/ideal-clients daily 0.75 2021-03-16 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538625906609-0Z80O2LY62090ZBBC3LA/startup.png Our Ideal Clients https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538713325723-UT9HR2LXNL2IQF34DGMG/Globes.jpg Our Ideal Clients - MARKETING FOR TECH COMPANIES From local startups to global enterprises https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538626017542-NSG0DSMCOX9IGP9ZIOOX/Money.png Our Ideal Clients https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538626101004-JMXTW90G758FWYD0QCWW/World.png Our Ideal Clients https://www.crossborderpr.com/dongbu-case-study daily 0.75 2021-03-17 https://www.crossborderpr.com/glen-canyon-case-study daily 0.75 2021-03-17 https://www.crossborderpr.com/rev-case-study daily 0.75 2018-05-14 https://www.crossborderpr.com/training daily 0.75 2019-12-16 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538626904520-AYQZBAXNTYZS5TK2GAYF/PR+and+marketing+secrets.jpg Training - OUR BIGGEST SECRETS Revealed… https://www.crossborderpr.com/success-stories daily 0.75 2023-01-19 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538626521412-KBWZZZ2JI8VBHH23NR9N/Arrows.jpg Success Stories - SUCCESS STORIES Built on long-term relationships https://www.crossborderpr.com/team-staging daily 0.75 2021-03-19 https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1616171172588-F4PE64VIF6MKK6GJDCXU/01-03.jpg Team staging - Mel Panabi MARKETING COMMUNICATIONS DIRECTOR Mel Panabi has more than 20 years of experience in the fields of marketing, public relations and corporate communication. He has worked with notable and international brands from both the corporate side and agency side. He built marketing/corporate communication teams and marketing strategies for startups in different industries such as tech, lifestyle, and events. His skillset allows him to provide a 360 degreemapproach that includes social media, SEO, stakeholder relations, content development, and more. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1616171253069-V4EN5EGPYA4XVCYEI7XI/01-04.jpg Team staging - Liz Estrella-Basilio STRATEGIC COMMUNICATIONS Liz was Managing Partner for many of Cross Border Communication's Silicon Valley clients from 2001 through 2016, overseeing PR programs, content production and account direction and management. Her love for story telling for the high tech start-ups earned successful coverage among top-tier publications throughout the years. Today, Liz serves as a senior consultant for ad-hoc projects requiring messaging wisdom and technical interpretation for targeted audiences. Prior to joining Cross Border, Liz was a successful Media and Analyst Relations manager, as well as Communications and Events manager to various high tech startups and giants. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538608238154-W63HIVW4WZ0STMG9D90Z/Julie.jpg Team staging - Julie Galla PUBLIC RELATIONS DIRECTOR Julie Galla has 20+ years of tech industry public relations experience, including media and analyst relations, account management, customer reference and thought leadership programs. Based in Vancouver, Julie has worked with both leading Canadian and US-based clients. Over the course of her career, Julie has been responsible for the planning and implementation of full-service public relations and customer reference programs for a host of leading technology companies and early-stage startups including Adobe, Cockroach Labs, Nervana Systems, NetApp, Union Metrics and Visier. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1616170991492-6W2FBXX6486JV3LIM0MS/01-02.jpg Team staging - Sachin Chougule WEBSITE DEVELOPER With a decade of experience in the IT sector, Sachin started his career as a PHP programmer and is now an expert in all aspects of WordPress website creation, including plug-ins and implementation. He has a strong track record in website management and development, and is skilled in creating engaging and interactive websites. Sachin is detail-oriented and knowledgeable in various programming languages. He has a good understanding of front-end technologies, including HTML5, CSS3, Angular, Ajax, JavaScript, jQuery and backend technologies like PHP and node.js. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1616170751438-F0QIHLZZX8EEKT4QR5IV/05-1.jpg Team staging - Nick Bellamy DIGITAL MARKETING STRATEGIST Nick Bellamy has over 9 years of direct B2C and B2B digital marketing experience. He is a highly analytical, digital marketing strategist that gets the key drivers of today’s businesses and possesses the social savvy needed to convert browser interest into browsers buying. Nick focuses and specializes in many data-driven inbound marketing strategies including search engine optimization and search engine marketing. He takes pride in building creative marketing campaigns and successfully implementing them for clients in all types of industries. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538608207934-KUCHL7O0IWMSTF4Y97OZ/Susie-Reeves-249x300.jpg Team staging - Susie Reeves MARKETING DIRECTOR Based in Silicon Valley, Susie brings more than 30 years of experience in all areas of high-tech communications. Her technology marketing experience spans both domestic and international areas, providing clients a complete range of services such as strategic corporate positioning, successful company and product launches, business and trade press tours, and effective event and project management. Susie has provided marketing solutions to leading Silicon Valley companies--including Sun Microsystems, Apple Computer, Silicon Graphics, Quantum Corporation and Intel Corporation. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538608186239-ULDZSF8TLPBYDSGOO6H6/Elena.jpg Team staging - Elena Verlee FOUNDER AND PRESIDENT With almost three decades of international marketing and PR experience, Elena began her career at top technology marketing agencies in San Francisco and London, UK. She has represented start-ups as well as billion dollar technology companies and venture capital firms. Elena often works with clients as their interim CMO, bringing a trusted team who work cohesively to implement branding, content, PR, social media, lead and demand gen campaigns, SEO and ad strategies, events and more. An entrepreneur herself, Elena has sold a family automotive business and two e-commerce businesses, most recently in 2017. Elena authored an award-winning blog for 7 years (which she retired in 2018). The blog was recognized by AdWeek, PR Web, Cision, Meltwater, Marketwired and many others as a "top PR and marketing blog" to read. To nail your next media interview, check out her infographic published in Huffington Post and Entrepreneur Magazine. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538713972296-925VE66H0H6JR1EVO09U/dedet-reyes-panabi-1-1-247x300.jpg Team staging - Dedet Panabi CONTENT MARKETING Dedet started writing for newspapers when she was 16 – a summer job that turned into a 30-year career in Storytelling. She was a print journalist and a magazine editor-in-chief for over a decade, and made the shift to advertising and digital. It was a new platform but the same challenge: telling stories that make people think, feel, act and remember. She combines a journalistic approach with new technology and consumer data to create multi-platform storytelling through video, audio, infographics, social media posts, ebooks and more. She has worked with leading brands in Asia, North America and Australia in technology, manufacturing, healthcare, real estate, digital marketing, fast moving consumer goods, and travel. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1538713413032-AS2D11HJQ11VRH6IGI35/Team.jpg Team staging https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1616170909923-65C1CFXXRRNC8GUKR9ZW/01-01.jpg Team staging - Shubhalaxmi Patil SOCIAL MEDIA MARKETING Shubh was introduced to Social Media Marketing 5 years ago while working for a multi-channel network that specialized in producing children's digital content. She fell in love with the concept of analyzing and strategizing plans to grow revenue for the content. Social Media trends and their algorithms' volatile nature have always kept her busy and passionate about her work. Based in Ottawa, Canada, Shubh is skilled in SEO, Content Management, Advertising and CMS. Shubh's considerable YouTube experience, consistent research on competitors, trends and YouTube analytics, allows her to successfully optimize video content that converts. https://images.squarespace-cdn.com/content/v1/5af736884eddeca6889bdfb3/1616170683676-EL8QTROL2ENYND4V35UY/04-1.jpg Team staging - Josiah Jost BRANDING AND IDENTITY DESIGNER Josiah is an award-winning branding and identity designer who has been published in multiple design books. He specializes in listening to a client’s story and translating their story into art that evokes emotion. Based out of Alberta, Canada, he’s worked with passionate young start-ups to household brand names like The History Channel, US Army and Weston. Josiah has worked with Cross Border clients since 2011 providing logo, style guides, website design, infographics and other visual marketing assets for a variety of industries including satellite and space technologies, SaaS and e-commerce companies.