Marketing for Technology Companies
At Cross Border Communications, we specialize in PR for technology companies and helping them grow through strategic public relations, content marketing and social marketing. Our clients are venture capital firms as well as some of the world’s leading technology companies in their growth phase. With our knack for finding and shaping stories that your key influencers will love, combined with our team’s sharply focused skill sets, we’ll hit the ground running with all your PR initiatives – in both the US and Canada. Talk to us about how we would tell your story to the world.
We Tell the Best Stories
Finding Your Story
The backbone of any communications program continues to be media and blogger relations. Media and blogger relations are about patiently building relationships and telling your story to the right person, at the right place and at the right time. To support this initiative, we can craft search engine optimized news releases, customer case studies, contributed articles, business and technical white papers to tell your story in a variety of ways.
Telling Your Stories to Influencers
Landing an interview is important, but staying consistent in your key messaging is critical. Our media training experts will prepare you for media interviews whether for print, broadcast or the web, and we’ll work with you on how to handle the most difficult of questions so that your story is told in the most effective way possible.
Telling Your Stories with Impact
We help uncover excellent news hooks so your ideas can spread most effectively. As a business owner or CEO, you’re often so neck deep in running your business that you don’t realize you have dozens of amazing stories reporters would be interested in. Even if you think there’s nothing that distinguishes your business from your competition, we’ll find a compelling story to tell that gets the attention of media, investors, clients and other key audiences.
Telling Your Story Online
Thanks to the increasing potency of the web, your story lives well beyond today’s newspaper. New tools emerge and rules are rewritten daily on how to best reach your key audiences online. Whether it’s freshening up your website copy, email marketing, search engine optimization, blogging or social networking best practices – we can help you build long-term online strategies that yield more attention, leads and sales for years to come.
Telling Your Story at Special Events
Whether you are speaking at an industry reception, exhibiting at a trade show, or staging a customer event, we can help you leverage your existing activities into PR opportunities so your marketing budget goes even further.
Amazing Clients We've Worked With
Meet our experienced team of US and Canadian technology PR and marketing professionals.
VP Sales & Marketing, Dongbu HiTek
In the last 10 years, our partnership has been extremely valuable to us. If you seek a significant key player in your company’s growth and marketing efforts, Cross Border is definitely the group to work with.
venture capitalist and former chair, Canada’s Venture Capital Association (CVCA)
I’ve worked with several PR firms in the past, and Cross Border surpassed my expectations. A very professional, creative and likable team to work with.
Co-founder and Managing Partner, Edgacent
Elena's strategies and tactics achieved a 700% increase in media placements in a year. She was also the driving force behind a content and social media initiative that produced the company’s most popular content.