Local Teams. Global Reach.
Our core team of experienced PR and marketing professionals, based throughout the US and Canada, are senior enough to contribute strategically and hands on enough to execute tactically. We also work with a range of associates specializing in SEO, PPC, Social Media, Analytics, and Influencer Marketing. Find out what our team can do for you in technology marketing.
founder and president
With almost three decades of international PR experience, Elena began her career at top technology marketing agencies in San Francisco and London. She has represented start-ups as well as billion dollar technology companies and venture capital firms.
An entrepreneur herself, Elena has sold a family automotive business, and two e-commerce businesses, most recently in 2017.
Elena authored the blog PR in Your Pajamas for 7 years, which was recognized by AdWeek, PR Web, Cision, Meltwater, Marketwired and many others as a "top PR blog" to read. Her infographic on media training tips was published in Entrepreneur Magazine. Elena was a Visa Business blogger for four years and was named in Forbes twice, as an entrepreneur to follow on Twitter.
Based in Vancouver, Heather has almost two decades of experience in marketing products and services for high-tech and biotech companies.
She directs her energy and creativity to leading technology-based companies through corporate branding and positioning, producing interactive software demos, white papers, web sites, brochures, press releases, annual reports and much more.
Heather commutes to work on her bike named “Dream” and lobbies for safe, flat, maintained bike lanes on the North Shore of Vancouver.
Based in the San Francisco area, Susie brings more than 25 years of experience in all areas of high-tech communications.
Her technology PR experience spans both domestic and international areas, providing clients a complete range of services such as strategic corporate positioning; media and analyst relations; successful company and product launches; business and trade press tours, and effective event and project management.
Susie has provided public relations solutions to leading Silicon Valley companies--including Sun Microsystems, Apple Computer, Silicon Graphics, Quantum Corporation and Intel Corporation.
Dedet started writing for newspapers when she was 16 – a summer job that turned into a 30-year career in Storytelling.
She was a print journalist and a magazine editor-in-chief for over a decade, and made the shift to advertising and digital. It was a new platform but the same challenge: telling stories that make people think, feel, act and remember.
She combines a journalistic approach with new technology and consumer data to create multi-platform storytelling.
She has worked with leading brands in Asia, North America and Australia in beauty, healthcare, real estate, digital marketing, fast moving consumer goods, and travel.